Since 1985Since
1985
Backed by Permex
Hari ang Sardinas, Hari ang Sarap
Quality sardines made for every Filipino table.
Since 1985Since
EU approvedEU
approved
Export-grade facility
Canada recognizedCanada
recognized
International quality
HACCP basedHACCP
based
Food-safety system
Our Products
Tomato classics to premium favorites.
Classic Line
Premium Favorites
1 / 5
Bakit
King Cup?
Masarap, sulit, at madaling
gawing ulam araw-araw.
Export Quality
Permex-backed safety for global markets.
Siksik na Ulam
Meaty Tamban in rich tomato sauce.
Sulit Araw-Araw
Everyday value for Filipino meals.
Classic & Premium
Tomato, Hot & Spicy, and Spanish Style.
Our Story
Since 1985, Permex has canned sardines and tuna in Zamboanga with export-grade expertise. King Cup brings that heritage home with fresh Tamban in rich tomato sauce.